Literature Review Of International Business in U.S.

Finding a country to conduct concern in fundament be a very easy undertaking depending on the teleph unrivalledrs top direction. The authority a company normally discovers where to conduct research is finished leads on potential trading operations from external sources. The selection of which leads to investigate becomes the difficult task. After sifting through the leads and finding the right angiotensin-converting enzymes to investigate management mustiness formulate an world(prenominal) marketing plan. This further helps management in locating potential markets for their ingatherings.The firstborn spirit is to engagement secondary research to find out what the gross revenue potential is in a given market. Asking the questions of enquire, demand, and support gives atomic number 53 a starting point for research. If we were a company that sold pants we might want to ask the following questions. Is there a need for pants? Is it cold enough there to wear pants? Do p ot that demand the pants have money? These are the questions that one should ask of potential markets.After gathering the information from the secondary research, the experience of a potential market becomes more evident. However, to make the picture clearer, one must conduct primary research. This research outlines the circumstantials of the potential market that without delay pertain to the product. Robert Douglas book, Penetrating the International Market, addresses the issue of locating potential markets in greater detail.After finding a lead that contains profitable markets it is necessity to analyze the venture as a whole. The decisions of companies must be ground on the facts of reliable sources on all investments. To gather the information ask for investment projects, management must organize a fitting feasibleness team. The members of this team should be comprised of employees of the company this is so that the knowledge entrust put up within the company.If the r esources are not available for an employee conducted body of work then outside consultants may be used, it may also be beneficial to use a combination of the two. The first step in conducting a study is to number it by using project objectives as the base. During the second step the team must be staffed with people that have the ability to cypher problems in any situation. In the third step the team should be properly placed and instructed. In the fourth and final exam step the product of the feasibility study should be properly communicated to the decision-making management.The be after of a feasibility study first assumes that a company possesses the skills and resources necessary to be agonistic in the market under compendium. Management must know the limits of its operations abroad. The operating margin for the expense of establishing and starting operations abroad should be easily recoverable within a reasonable time period. The design should also include the managements goals, which come down from the investors of the company.The goals of management should be to consider specific knowledge of the partner, in a joint venture situation, as well as the financial aspects, and the business-environment. The currency of the host country on with the political situation, and the economy are finer points of detail that the study must cover when analyzing the business-environment.In a less formal sense the design of the study should cover relevant material so that when viewing the final report decision-makers give know with what they are becoming involved. Staffing a feasibility study is of major importance. Not only must the members be competent in communication and understanding, but the management selecting the team must be confident in the abilities of each individual. Communication in international personal business plays a great role for the fact that contrastive languages spoken and inarticulate are involved. The communication through a translato r let altogether person-to person communication can be vastly misconstrued. The individuals communication skills should be top-notch in order to be selected for the team. The members of the team should also be aware of the cultural factors that play a role in communication.Two books The fashion to Wealth by Ben Franklin and Microserfs by David Coupland, support economic determine of their specific time periods. Franklins book is written in 1733, when agriculture was the way of life. Couplands book is a present day description of engine room and how Microsoft has had such an impact on our lives. Both books, each defining different eras, come together to portray the epitome of economic values. The writers depiction of work, from their value eras, show how these American economic values has not changed.Poor Richard Saunders advice symbolizes what American workers economic values should be. Poor Richard is a credit Franklin uses to push his economic values, and he believes that f irm economic values will create wealth. He explains get what you can, and what you get hold Tis the stone that will turn all your lead into gold. Having good economic values can give you the gold touch. Good time management and sound management of ones money are the keys to success.Hence Franklins historied sayings a penny saved is a penny earned and wee to bed, and early to rise, makes a man healthy, wealthy, and wise. The sayings of Richard Saunders are for the ages, as well as the agricultural life as he knew it. Douglas Couplands character analysis of email&160protected serves as the icon of a modern day American technological worker. email&160protected is an employee of Bill Gates corporation Microsoft which employs more than 32,000 people in 60 countries.Indeed, despite international commercial success, economic values of American lives have not changed over the past several degree Celsius years. From the adages of Ben Franklin, to the genius of Bill Gates, Americans are eco nomically the same. In the book Microserfs, the shine up of the story was when an employee got emailed by Bill himself. Gates has been described as outlay a significant person of his time to. . . staying in contact with Microsoft employees close to the world though email. ReferencesAshamalla, Maali H. International Human Resource Management Practices The repugn Of Expatriation. Competitiveness Review. 1998. pp. 54-65.Barton, Ron & Bishko, Michael. Global Mobility Strategy. HR Focus. 1998. pp. S7-S8.Coupland, Douglas. Microserfs. Lunsford. pp. 595-606.Dibb, S., Simkin, L., Pride, W.M. and Ferrell, O.C., Marketing Concepts and Strategies. Marketing in International Markets. Houghton Mifflin. 1997. pp. 65-68, 171-177, 90-94, 103-105.Dutton, Gail. Building a Global Brain. Management Review. 1999. pp. 34-38.Engel, James F., Roger Blackwell, and intestine Miniard. Consumer Behavior. Harcourt. 1982. pp. 162-168.Ewing, John S. and Meissner, Frank. International argumentation Manage ment Readings and Cases. California Wadsworth. 1964. pp. 4, 146-152, 313-320.Fayerweather, John. International Business Management A Conceptual Framework. New York McGraw-Hill. 1969. pp. 51-64.Franklin, Benjamin. The Way to Wealth. Lusford. 1999. p. 545.Haner, F.T. Multinational Management. Ohio Merrill. 1973. pp. 43-58.