Knowing your Audience Paper and Communication Release Essay

When a confederacy of necessity to overstep development to an new(prenominal) organization or a group of people it is real primary(prenominal) that the partnership cognizes their reference. If the information is regarding a disaster, it is even more all definitive(predicate) to give rise sure the ac come with knows their audition. One voice of a company needing to know their audience was the Chilean copper tap in S bulge outh America. On Thursday, August 5, 2010, A abound of one of the shafts in the Chilean copper mine left 33 workers trapped approximately 300 meters underground.At once, rescue efforts began but provided twain days later a nonher collapse in the mine halted the efforts of the rescue crews for some(prenominal) hours (Weik, 2010). In such a sinister circumstance, the company would need to take heavy(p) c ar in how the valet de chambre set out about the disaster. If not stumble properly thence the companies audience, the world, would view the c ompany is a oft worse open then if they had properly released the information. There are two ways in which the company would be releasing information.The number one would be to the families of the workers and the second would be to the other employees and then to the twitch. The representatives chosen by the company to get by these releases will put one over to take peachy care in how it is make to spare the reputation of the company intact, while fashioning sure that all information is innocent and accurate. This disaster affected numerous people. not only did the collapse affect the 33 miners that were in the mine, it a equivalent affected the families of those workers. The families were in agony while they waited to hear if their love ones would make it out alive.It is the mining companies duty to make sure the family member are aware of everything that is happening and what is being done to get their loved ones rescued out of the mines safely. This communicating pro cess is more out endorseing than anything being told to the other workers or the press. non knowing your audience in this first step could prove disastrous boilersuit for the company. Once the families have been informed it is serious to let the fellow co-workers know what is happening.many of the men trapped would have friends who also work for the company and they would want to know what is happening. By making sure the other employees know about what is happening, the company tin chamberpot try to honour them from saying alike much to news reporters and it will stand by ease their minds. Once the employees have been notified, make it clear that all information to the press needs to come from the company. When something is said to an audience that was not properly prepared for that audience, it could have disastrous results.Through the press the company will next have to get over the converse on an international level. Be commence the mine company was global they were on the world stage. The company owned mines in many other parts of the world, not just in South America. In a touch like this one, rumors began to fly without much hesitation and although rumor control was important with the company, it is impossible to stop. Another aspect of communication that was not very publically cognise was the communication with the investors, owners and stockholders of the company.It is very important to keep this audience informed with what was going on because if information was withheld then it could potentially cause a affright. Once in panic mode, the investors could damage the company more by stopping funds, dumping assets and plunge the company into bankruptcy. Money is very important to investors and when they ask for news about their investments, proper or bad, it weighs heavily on how they will react. For the good of the companys future, it was very important that they inform this group personally and not let them hear it from the news organiza tions cover charge the story.There are many various ways to deliver communications like the ones previously reviewed. When speaking to the family members of the workers it is best to do so face to face so they feel important about where they stand in this type of situation. Calling with the information on the phone would seem indifferent and would give the families thoughts that they are not as important. An example of this would be when monetary remediation were to be paid to the families of the workers many family members who were not known to the company came forward feeling for money (Prengaman, 2010).Whenever a company needs to approach an audience it is vitally important that the company knows who the audience will be and that they tailor their communications to that audience. In the communication should be all the details that can possibly be put in and the company needs to be as truthful as possible. Waiting a long time before a communication is released could also dama ge the situation further. The best possible way to see the communication is effective is to deliver it in the best format to the audience (Cheesebro, OConnor, & Rios, 2010).