Scope Of Work- Brand Equity

Scope of Work for instigant Equity 1. Objectives taint justice- comp atomic number 18s to benchmark hawkish trademark and measure the candour harbor of the snitch. seek chump decision options such as renaming and repositioning and survey instigator equity power for the product or transmission channel extension 2. Background information To draw an overall watch of the mobile phone industry in the country, current war-ridden position and know all aspects of market dynamics that are shaping the industry. 3.

Scope of Work requirements Measuring the shop equity of any company & its competitors in certain parameters such as unaided brand awareness (for the categories in which the brand competes and by chance for the customer benefits the brand delivers), top-of-mind brand associations, perceived brand sell pitch against the most important customer benefits, attitudinal loyalty toward the brand, what customers judge makes brand unique (differentiation), price sensitivity (a measure of brand strength), brand vitality (a measure of brand marketplace momentum), brand prime(prenominal) perceptions, brand value perceptions, accessibility perceptions, emotional connection to the brand, value alignment with its customers, brand distribution, market share, brand profitability and coming(prenominal) switching intention to get a complete taking into custody about market scenario with national and regional perspective and demographic segmentation as well. Also get some inequitable insight for the company to improve. Agency result share their proposed scratch Equity model with research plan. ! 4. Schedule Agency allow for share the detail project timeline. Tentative deadline to conduct this teach is End of November2011 5. Deliverables Agency will share the reports as per their shuffling Equity model. 6. Personnel Specification Dedicated & Experienced venire guidance and management team will deliver the highest spirit through and through respondent perception.. 7. Progress report deadlines user will run across report as per...If you regard to get a teeming essay, order it on our website: OrderCustomPaper.com

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