Summary of Don't tweak your supply chain Essay Example | Topics and Well Written Essays - 250 words

Summary of Don't tweak your supply chain - Essay Example While making changes to the supply change, managers need to take into consideration the cost at which they are obtaining raw materials, the quality of these resources and should give importance to inventory management. The author further states that the managers need to create a map of the internal constituencies that are connected with the supply chain and at the same time they should keep an eye open for opportunities and threats that their actions may cause to the society. While taking up any change in the area of supply chain organizations should identify how those changes will impact the overall society. The managers should not only be concerned about the practices and operations of their suppliers, they even need to keep an eye on the suppliers who are supplying raw materials to their suppliers. This is because if their suppliers are indulging in socially responsible practices, this does not mean that the suppliers of their suppliers are even doing the same. Lee, Hau L. Don’T Tweak Your Supply Chain—Rethink It End To End. Harvard Business Review. N.p., 2010. Web. 1 Dec. 2014.

Prisoners Rights Essay Example for Free

Prisoners Rights Essay Societies over time have defined human rights through a variety of documents that have sought to protect the rights of people. The Geneva Convention is an example of these documents. These documents not only firmly establish rights, but also ensure that countries that adopt these laws are responsible for ensuring rights are respected and followed. Unfortunately, not all governments obey these documents. In the case where war occurs, the Geneva Convention has been especially disregarded and ignored. As a result, agencies such as Amnesty International have stepped in to fight for those prisoners whose rights have been broken. Amnesty International has become one of the most successful agencies, freeing and helping thousands of people who have been imprisoned unfairly. The rights for different kinds of prisoners in different countries are still being debated to this day. These prisoners include prisoners in detention centers and prisoners of conscience. Some people think that someone who has infringed on other’s human rights should not have valid rights themselves. Despite this, prisoners are allowed rights, such as conditions of confinement, limited privacy, safety from other prisoners, food and water and medical attention if necessary. Many prisons still deny one or more of these rights, and continue to this day to torture, kill and/or discriminate against prisoners. One of the most globally recognized laws regarding prisoners is the Geneva Convention. The Geneva Convention is a set of rules written in 1929 and revised in 1949, which focuses on the rights of prisoners of war. Prisoners of war are specifically soldiers captured and held captive by the enemy army. The Geneva Convention states that prisoners of war cannot be prosecuted for taking direct part in hostilities. Their detention is supposed to prevent further participation in the conflict and should not be a form of punishment. The term ‘Prisoners of war’ only applies to international armed conflict. These prisoners must be released and sent back to their country without delay at the end of the war. They must be treated humanely in all circumstances and should be protected against any act of violence, intimidation insults and public curiosity. Despite this, many governments have failed to acknowledge the convention and in some cases, have resulted in prisoners being tortured and even killed. In Guantà ¡namo Bay, Cuba, there is a detention center at its naval base, set up by the United States. From 2002, the prison has been holding prisoners who have been suspected of being terrorists or having ties to terrorists. They are held in order for the government to try and get information out of them. The Americans also set up another detention center in Abu Ghraib, Iraq in 2004. George Bush, who was president of the USA at the time, described the men held in these prisons not as prisoners of war, but as unlawful combatants and claimed that the Geneva Conventions protections did not apply to them. A lot of people have argued that the prisons should not be allowed, due to the fact that most prisoners have been tortured, sexually abused, drugged, and harmed by many other violent acts to get information. There are still no laws that protect these prisoners and the USA has gotten many negative judgments from all around the world. A lot of global campaigns and agencies are currently working to fix this issue. Prisoners of Conscience are people who are believed to have had already had their rights stripped from them. More specifically, they are people who have been imprisoned for expressing ideas about their lifestyle, belief, race, or religion in a non-violent way and have been denied due process. Due process is the system where a person is procedure where a person goes through a fair trial in the normal judicial system where he/she is innocent until proven guilty. There are agencies and campaigns worldwide that go to extreme extents to get prisoners of conscience publically recognized and hopefully released. Amnesty International is one of the most well–known and successful non-governmental campaigning organizations that works to monitor and protect human rights all over the world. The organization began with one man’s outrage and his courage to do something about it, this man being British lawyer Peter Benson. He is looked at as a hero, not only within the organization. Their main focus are Prisoners of Conscience. The organization has over 3 million members and supporters and was founded in London 1996. Their objective is to â€Å"conduct research and generate action to prevent and end grave abuses of human rights, and to demand justice for those whose rights have been violated.† Amnesty International think of themselves as advocates for prisoners and the word ‘amnesty’ refers to being forgiven for a crime or other offence. Prisoners’ rights is just one segment of human rights, but is still just as important as children’s or elderly rights. Prisoners everywhere, from those in Guantà ¡namo Bay to prisoners of war should have valid rights if they don’t already. Having legal rights or laws is the first step, but putting the law in action is what really matters. Although there are a number of countries that ignore these documents, there are also countries that abide by them and are great examples of fair humanity. Agencies, organizations and campaigns work for these changes all around the world and with the help and support of every day people, they can hopefully change the world for the better.

Community Service: Giving Back to the Community By Volunteering :: Contribution to My Community

â€Å"The best way to not feel hopeless is to get up and do something. Don’t wait for good things to happen to you. If you go out and make some good things happen, you will fill the world with hope, you will fill yourself with hope.† ― Barack Obama It all started when I was in high-school. I volunteered at Helping Hands, Meals on Wheels, and Habitat for Humanity. These volunteering experiences opened my eyes to the needs of my community and the many opportunities for community service. After high-school, I started volunteering with a variety of organizations. I was involved in projects and activities relating to peace, human rights, environment and HIV/AIDS. It was a great pleasure for me to contribute to the development of my community through volunteering. The impact I was making on my community was visible. I encountered numerous obstacles while volunteering because many people don't value volunteer work. In my community, many people consider volunteering as waste of time. They cannot conceive of the fact that someone would work without receiving compensation. My friends and family advised me on several occasions to stop volunteering. I felt extremely discouraged at one point but I could not stop because I loved doing it. Volunteering was the top priority of my life. I decided to ignore their advice and concentrate on my work. One day, a group of young people came to me and said they had something to say. I was very surprised. They said they were all grateful for the changes I brought into their lives. I was so happy to hear such a statement - it aroused a great joy in my heart. This experience has helped me to understand that when one focuses on what others think, it may be difficult to have a meaningful impact upon the lives of others. There are three elements that permitted me to succeed in life through volunteering: passion, determination and patience. One cannot succeed in life overnight. We have to work hard to enjoy the fruits of our labor.

Life and Career of Mariah Carey Essay

With her unique talent and signature vocal abilities, Mariah Carey commanded the world’s attention when she made her musical debut in the early nineties. In less than a decade, Mariah Carey emerged as one of the most popular and widely acclaimed talents in music. As a singer and songwriter, Carey has been recognized with the most prestigious accolades in the industry, including two Grammy Awards, Billboard’s â€Å"Artist of the Decade† Award and the World Music Award for â€Å"World’s Best Selling Female Artist of the Millenium† to name a few (IMDb. com). As the best-selling female performer of all time, Mariah Carey has continuously raised the bar and set the standard of excellence within the music industry worldwide. With a mother who shared both talent and a love of music, Carey was destined for a life of song, having been named after â€Å"They Call the Wind Mariah† a melody from a popular Lerner and Loewe musical. From an early age, Carey demonstrated extraordinary musical abilities. She started singing at the tender age of four and her innate talent quickly progressed. While attending middle school, Carey began honing her songwriting skills and upon high school graduation she immediately left for New York City to pursue a lifetime ambition – her dream of a musical career. A Star is Born Mariah Carey rose to superstardom on the strength of her stunning five-octave voice; an elastic talent who moved easily from glossy ballads to hip-hop-inspired dance-pop, she earned frequent comparison to rivals Whitney Houston and Celine Dion, but did them both one better by composing all of her own material. Carey moved to New York City at the age of 17 — just one day after graduating high school — to pursue a music career; there she befriended keyboardist Ben Margulies, with whom she began writing songs. Her big break came as a backing vocalist on a studio session with dance-pop singer Brenda K. Starr, who handed Carey’s demo tape to Columbia Records head Tommy Mottola at a party. This occurred just ten months after graduating from high school and she was then a coat checker/waitress in Manhattan. According to legend, Mottola listened to the tape in his limo while driving home that same evening, and was so immediately struck by Carey’s talent that he doubled back to the party to track her down. After signing to Columbia, Carey entered the studio to begin work on her 1990 self-titled debut LP; the heavily promoted album was a chart-topping smash, launching no less than four number one singles: â€Å"Vision of Love,† â€Å"Love Takes Time,† â€Å"Someday,† and â€Å"I Don’t Wanna Cry. † Her overnight success earned Grammy awards as Best New Artist and Best Female Vocalist (IMDb. com), and expectations were high for Carey’s follow-up, 1991’s Emotions. The album did not disappoint, as the title track reached number one — a record fifth consecutive chart-topper — while both â€Å"Can’t Let Go† and â€Å"Make It Happen† landed in the Top Five. Carey’s next release was 1992’s MTV Unplugged EP under Sony, which generated a number one cover of the Jackson 5’s â€Å"I’ll Be There. † This album sold two million copies. Featured on the track was backup singer Trey Lorenz, whose appearance immediately helped him land a recording contract of his own. A Period of Success and Surprises In June 1993, Carey wed Mottola — some two decades her senior — in a headline-grabbing ceremony; months later she released her third full-length effort, Music Box. This was released to strong sales, making it her first Number One album since her debut and is considered her best-selling record to date. Two more singles, â€Å"Dreamlover† and â€Å"Hero,† reached the top spot on the charts. Carey’s first tour followed and was widely panned by critics; undaunted, she resurfaced in 1994 with a holiday release titled Merry Christmas, scoring a seasonal smash with â€Å"All I Want for Christmas Is You. † 1995’s Daydream reflected a new artistic maturity; the first single, â€Å"Fantasy,† debuted at number one, making Carey the first female artist and just the second performer ever to accomplish the feat. The follow-up, â€Å"One Sweet Day† — a collaboration with Boyz II Men — repeated the trick, and remained lodged at the top of the charts for a record 16 weeks (IMDb. com). After separating from Mottola, Carey returned in 1997 with Butterfly, another staggering success and her most hip-hop-flavored recording to date. #1’s — a collection featuring her 13 previous chart-topping singles as well as â€Å"The Prince of Egypt (When You Believe),† a duet with Whitney Houston effectively pairing the two most successful female recording artists in pop history — followed late the next year. With â€Å"Heartbreaker,† the first single from her 1999 album Rainbow, Carey became the first artist to top the charts in each year of the 1990s; the record also pushed her ahead of the Beatles as the artist with the most cumulative weeks spent atop the Hot 100 singles chart (IMDb. com). Breaking Down However, the early 2000s weren’t as kind to Carey. After signing an 80-million-dollar deal in 2001 with Virgin — the biggest record contract ever — she experienced a very public personal and professional meltdown that included rambling; suicidal messages on her website; an appearance on TRL where, clad only in a T-shirt, she handed out Popsicles to the audience; and last but not least, the poorly received movie Glitter and its attendant soundtrack (which was also her Virgin Records debut). Both the film and the album did poorly critically as well as commercially, with Glitter making just under four million dollars in its total U. S. gross and the soundtrack struggling to make gold sales (Johnson, 2001). Following these setbacks, Virgin and Carey parted ways early in 2002, with the label paying her 28 million dollars. That spring, she found a new home with Island/Def Jam, where she set up her own label, MonarC Music. In December, she released her ninth album, Charmbracelet, which failed to become a success. The Emancipation of Mimi After more than a decade of hits that include the staggering success of 15 #1 singles, Carey released her most revealing album to date, The Emancipation of Mimi, in April of 2005. Entirely written and co-produced by the gifted Carey, her tenth studio album is an intimate portrayal of both the challenges and successes that she experienced during her rise to unparalleled fame. Carey explains the inspiration behind her new album, â€Å"With this album, I am embracing my independence and celebrating the person that I have become. Over the years, I have evolved into a better person and an even better artist. For the first time in my life, I am proud and unafraid to be who I really am, and that’s what the music of this album and its title reflect. By naming my album The Emancipation of Mimi andreferencing ‘Mimi’ a nickname only used by those closest to me, I am inviting my fans into my life. † A brilliant artist who has co-written every song on each of her albums since 1990, Mariah Carey has consistently shown her willingness to express herself both as a remarkable vocalist and an acclaimed songwriter. The Emancipation of Mimi offers more than a glimpse into Mariah’s world featuring tunes like the heartfelt â€Å"Circles† and â€Å"Fly Like a Bird,† with their positive messages of affirmation and hope. While being honest and vulnerable in expressing her emotions through songs like â€Å"I Wish You Knew† and â€Å"Joyride,† Mariah leaves no doubt that she is a woman who speaks her mind. The infectious, edgy â€Å"It’s Like That,† co-produced by Jermaine Dupri is the album’s first hit single and a definitive statement of where Mariah stands at this point in her life, and is her fastest climbing single in five years. At Present On April 15, 2008, Mariah released her latest album, entitled â€Å"Touch My Body†. Already well acclaimed by the critics, the album serves as a culmination of the fact that Mariah Carey is indeed back and better than ever. She has put all of her past ordeals behind, as is now just looking to push through with her ever increasing success. With â€Å"Touch My Body† as a number one hit, she overtook Elvis Pressly as having the most number one hit singles of all time. Truly, this was a sign of good things to come for the very talented singer and song writer. During the month of May, Mariah Carey married actor Nick Cannon in what was considered as one of the biggest shockers of the year. Cannon, who was more than a decade younger than Carey, is considered by many to be perhaps â€Å"the luckiest man†, with Mariah Carey estimated to worth tens of millions of dollars. Many doubt their marriage as a publicity stunt, but the couple has presented themselves to be well into their marriage. But only time will tell whether this marriage is built to last, or Cannon will be just another chapter in Mariah Carey’s roller coaster life. Charitable Works Apart from her musical achievements, Mariah Carey’s depth of person stems from her love and support of children in need; evident through her continuous involvement in a host of charities dedicated to ensuring their happiness and well being. Mariah is devoted to such charities as The Make-A-Wish Foundation, The Fresh Air Fund, Save the Music, and The National Adoption Center to name a few. With an unwavering effort through appearances, concerts, and donations to these organizations, Mariah has raised millions of dollars. Her generous involvement and on-going support of the Fresh Air Fund resulted in Camp Mariah, the fund’s first camp named in honor of an individual. Conclusion To conclude, Mariah Carey has indeed had a very colorful career since she broke into the music scene almost twenty years ago. She has proven time and time again that she is here to stay, and have weathered all the trials that have been thrown at her. With a voice that is unmatched and a song writing skill that is rare these days, Mariah has been able to reinvent herself in each single and keep her sound fresh for her fans. Of all the successes and failures that she has experienced, one thing is for certain: Mariah is not going to go down easily, and she will remain atop the charts until someone takes the throne away from her. References Mariah Carey – Awards (2008). IMDb. com. Retrieved 30 May 2008 from http://www. imdb. com/name/nm0001014/awards Mariah Carey – Biography (2008). IMDb. com. Retrieved 30 May 2008 from http://www. imdb. com/name/nm0001014/bio Johnson, Kevin C (2001). â€Å"Mariah Carey’s New â€Å"Glitter† Is a Far Cry from Golden. † St. Louis Post-Dispatch. p. F. 5.

Cell Transport Mechanisms and Permeability

Exercise 1: Cell TransportMechanisms and Permeability:Activity 1: Simulating Dialysis (Simple Diffusion) Lab Report Pre-lab Quiz Results You scored 75% by answering 3 out of 4 questions correctly. 1. The driving force for diffusion is Your answer : c. the membrane transport protein. Correct answer: b. the kinetic energy of the molecules in motion. 2. In diffusion, molecules move You correctly answered: a. from high concentration to low concentration. 3. Which of the following dialysis membranes has the largest pore size? You correctly answered: d. 200 MWCO 4. Avogadro's number is a constant for the number of You correctly answered: b. molecules. Experiment Results Predict Question: Predict Question 1: The molecular weight of urea is 60. 7. Do you think urea will diffuse through the 20 MWCO membrane? Your answer : a. Yes, but very slowly. Predict Question 2: Recall that glucose is a monosaccharide, albumin is a protein with 607 amino acids, and the average molecular weight of a single amino acid is 135 g/mole. Which of the following will be able to diffuse through the 200 MWCO membrane? Your answer : b. oth glucose and albuminStop & ThinkQuestions: The reason sodium chloride didn't diffuse left to right is that You correctly answered: c. the membrane pore size was too small. Glucose is a six-carbon sugar. Albumin is a protein with 607 amino acids. The average molecular weight of a single amino acid is 135 g/mole. There is no reason to run these solutes at the 20 MWCO because Your answer : b. glucose is a protein and therefore too large to pass. Correct answer: d. glucose and albumin are both too large to pass. The rate of diffusion for urea Your answer : c. s faster than that for sodium because urea is a smaller molecule. Correct answer: b. is slower than that for sodium because urea is a larger molecule.Post-lab Quiz ResultsYou have not completed the Post-lab Quiz. Review Sheet ResultsDescribe two variables that affect the rate of diffusion. Your answer: the solute and the MWCOWhy do you think the urea was not able to diffuse through the 20 MWCO membrane? How well did the results compare with your prediction? Your answer: I was wrong. The urea was too large to diffuse through the 20 MWCODescribe the results of the attempts to diffuse glucose and albumin through the 200 MWCO membrane. How well did the results compare with your prediction? Your answer: I was wrong here as well. Only the glucose was able to diffuse.Put the following in order from smallest to largest molecular weight: glucose, sodium chloride, albumin, and urea. Your answer: sodium chloride, urea, glucose and albumin.

How to Use the French Expression Pas de Problème

How to Use the French Expression Pas de Problà ¨me The French expression  pas de problà ¨me  (pronounced pa-deu-pruh-blem) is one that youll hear in any laid-back conversation. Literally translated, the phrase means not any problem, but any English speaker will recognize it as no problem or no worries. Its a handy phrase to know and considered  acceptable etiquette in informal speech as a means of apologizing or acknowledging an apology, as well as putting someone at ease after a gaffe. The formal version of this phrase,  il ny a pas de problà ¨me, is also acceptable in any situation. Examples Excuse-moi pour mon impatience.   Im sorry for my impatience.Pas de problà ¨me.   No problem, dont worry about it. Cest pas vrai ! Jai oublià © mon portefeuille. Oh no, I forget my wallet.Pas de problà ¨me, je tinvite.   No problem, its my treat. You can also use pas de problà ¨me to ask whether theres an issue regarding something specific: Question argent / travail, tu nas pas de problà ¨me?   Are you OK for money/work? Question temps, on na pas de problà ¨me  ?  Are we OK for time? Related Expressions Cela ne me / nous / lui pose pas de problà ¨me.   Thats no problem for me / us / him.Il / Elle na pas de problà ¨me de compte en banque  !   He / She is laughing all the way to the bank!Pas de problà ¨me, cest sur mon chemin.  Ã‚   No problem, its on my way.Pas de problà ¨me! No trouble at all!Les assurances vont tout rembourser,  pas de probleme.   The policy will cover it. Thats  not a problem.  Tu sais, si je dois partir demain, je pense que ca ne poserait  pas de probleme.   You know, if it all ended tomorrow, I think Id  be okay.Si à §a ne vous fait rien. -  Pas de problà ¨me.  Ã‚  If you dont mind. -  Fine. Synonymous Expressions Ça va. Its okCe nest pas grave. No problem. (literally, its not serious)Cela ne fait / prà ©sente aucune difficultà © Its ok.Il ny a aucun mal.  Ã‚  No harm done.Tout va bien. Its ok. (literally, everything is going well)(informal)   laise!   No prob! (literally, easily)(informal) Pas de souci.  Ã‚  No worries.(informal) Y a pas de là ©zard!  Ã‚  No prob! (literally, theres no lizard)(formal) Qu cela ne tienne. That is not a problem. (literally, upon that may it not depend)

Separate Spheres for Men and Women

Separate Spheres for Men and Women The ideology of separate spheres dominated thought about gender roles from the late 18th century through the 19th century in America. Similar ideas influenced gender roles in other parts of the world. The concept of separate spheres continues to influence some thinking about proper gender roles today. In the conception of the division of gender roles into separate spheres, womens place was in the private sphere, which included family life and the home. Mens place was in the public sphere, whether in politics, in the economic world which was becoming increasingly separate from home life as the Industrial Revolution progressed, or in public social and cultural activity. Natural Gender Division or Social Construction of Gender Many experts of the time wrote about how such a division was natural,  rooted in the nature of each gender. Those women who sought roles or visibility in the public sphere often found themselves identified as unnatural and as unwelcome challenges to the cultural assumptions. The legal status of women was as dependents until marriage and under coverture after marriage, with no separate identity and few or no personal rights including economic and property rights. This status  was in accord with the idea that womens place was in the home and mans place was in the public world. While experts of the time often tried to defend  this division of gender rules as rooted in nature, the ideology of separate spheres is considered an example of the social construction of gender: that cultural and social attitudes built ideas of womanhood and manhood (proper womanhood and proper  manhood)  that empowered and/or constrained women and men. Historians on Separate Spheres and Women Nancy Cotts 1977 book, The Bonds of Womanhood: Womens Sphere in New England, 1780-1835, is a classic in the study of womens history that examines the concept of separate spheres, with womens sphere being the domestic sphere. Cott focuses, in the tradition of social history, on the experience of women in their lives, and shows how within their sphere, women wielded considerable power and influence. Critics of Nancy Cotts portrayal of separate spheres include Carroll Smith-Rosenberg, who published Disorderly Conduct: Visions of Gender in Victorian America in 1982. She showed not only how women, in their separate sphere, created a womens culture, but how women were at a disadvantage socially, educationally, politically, economically and even medically. Another writer who took on the separate spheres ideology in womens history was Rosalind Rosenberg. Her 1982 book, Beyond Separate Spheres: Intellectual Roots of Modern Feminism, details the legal and social disadvantages of women under the separate spheres ideology. Her work documents  how some women began to challenge the relegation of women to the home. Elizabeth Fox-Genovese  also challenged the focus on separate spheres as a place of solidarity among women, in her 1988 book Within the Plantation Household: Black and White Women in the Old South. She demonstrated the different experiences of women: those who were part of the slave-holding class as wives and daughters, those who were enslaved, those free women who lived on farms where there were no enslaved people, and other poor white women. Within a general disempowerment of women in a patriarchal system, there was no singular womens culture, she argues.  Friendships among women, documented in studies of northern bourgeois or well-off women, were not characteristic of the Old South. In common among all these books, and others on the topic is documentation of a general cultural ideology of separate spheres, grounded in  the idea that women belong in the private sphere, and are aliens in the public sphere, and that the reverse was true of men. Public Housekeeping and Widening Womens Sphere In the late 19th century, some reformers like Frances Willard with her temperance work and Jane Addams with her settlement house work relied on a separate spheres ideology to justify their public reform efforts, thus subtly both using and undermining the ideology. Both saw their work as public housekeeping, a public expression of womens work of taking care of family and the home, and both took that work into the realms of politics and the public social and cultural realm.  This idea was later termed social feminism.

Top Opportunities in the Online Retail Revolution

Top Opportunities in the Online Retail Revolution Working in the retail industry used to be pretty straightforward. Customers would shop in brick-and-mortar storefronts, helped by sales associates or customer service reps. Then, anything they couldn’t get in person was purchased from a printed catalog. Now, things have changed almost completely- virtually anything you need or want can be delivered right to your door, within a few days (or even hours) of making a purchase on your preferred device. You don’t even have to leave home if you don’t want to. We still have traditional stores, of course, but the economics and priorities behind retail have totally shifted. And if you’re looking at a career in the retail field, your options have changed as well. Being an in-store associate used to be the stepping stone to a retail career path, but now that companies like Amazon and Walmart have moved so many of their resources toward online sales and offsite fulfillment, your retail career might start in a more behi nd-the-scenes role, with an entirely different set of skills and opportunities.How the Retail Landscape is ChangingRight now, there are a few overarching trends that are changing how retail works- and therefore what a career in retail looks like as well.Online DominationAccording to Forbes, the retail industry is in a bit of a personality crisis right now. Companies are coming to an unavoidable point where they will either embrace the changes of the internet era or fall far behind. Online retailers like Amazon, along with traditional department stores like Kohl’s or Target, are building a more robust online shopping platform. These companies are at the forefront of these changes, emphasizing the ability to shop from anywhere. Stores and chains that are not adapting as quickly are at risk of falling behind in sales and growth.Companies like Walmart are also looking to beef up their online game by acquiring existing retailers that can provide the sales infrastructure and mercha ndising know-how to bring the parent companies into the next phase of retail.Traditional Stores ClosingThink about your local mall. Chances are, at least one of the big â€Å"anchor† stores has closed recently, or may be at risk of closing soon- chains like Macy’s, Sears, Kmart, and others have all recently announced that underperforming brick-and-mortar stores will be shuttered for streamlining.Embracing the TechIt’s impossible to underestimate how technology has changed the shopping experience- and therefore the strategies used by retailers. First came shopping via computers, then smartphones, then tablets, causing retailers to develop online retail plans and platforms to support these new ways of browsing and shopping. And now â€Å"virtual assistants† like Amazon’s Alexa and Google Home have made it so that consumers don’t even need to go online to browse- they can merely ask the virtual assistant to search and buy for them, based on pre -set account and payment settings. According to RetailDive, Amazon customers spent 10% more in the months after buying the Amazon Echo device, suggesting that more retailers will get in on the voice-activated shopping train.And it’s not just the usual devices you’d expect to do the shopping for you- smart appliances like LG’s â€Å"smart† refrigerator can tell you what you have inside, and what you might need to add to your shopping list. (No word on whether these fridges can judge us yet for those late-night pints of ice cream, or farmer’s market produce that goes untouched in favor of takeout containers.)Many stores are also using tech to enhance the in-store shopping experience, using location functions on smartphones and push notifications to alert shoppers to sales and promotions in-store.Summer Black Friday SalesIf you’ve ever been at a large chain store on Black Friday (or seen the endless news coverage of cringe-inducing behavior eve ry year), you know it can be a bloodsport, with people literally pushing each other out of the way to get big-ticket products at a discount. And while Black Friday may not be the best trend in terms of humanity, for retail it can be a major asset- it brings in customers and boosts sales during the critical holiday period.Online-only retailers like Amazon have started featuring similar sales around July, at a traditionally quiet retail period of the year, taking advantage of the idea that you don’t need to be present in a store to score a deal on a new TV. So while customers may be taking time away from the beach instead of the Thanksgiving table to shop, the idea is quickly catching on that a summer counterpart to Black Friday can help boost retail bottom lines during a traditionally dead time. As other retailers begin to incorporate these steep summer sales, it has the potential to change how retail stores and fulfillment centers are staffed, year-round.â€Å"Need It Nowâ⠂¬  ShippingIf you’ve seen your mailman making the rounds on previously unheard-of Sundays, dropping Amazon-logo-stamped boxes on doorsteps, then you’ve seen how the increased demand for fast shipping has begun to take hold in the retail industry. Amazon Prime was one of the pioneers in this field, and other major retailers have followed suit, offering insta-shipping as part of their online shopping experience. Accommodating these shipping needs means having strategically located warehouses and fulfillment centers around the country, so products have a shorter way to go when customers want that video game in less than two days’ time.Retail Warehouse JobsSo what do these trends changes mean for a career in retail? For starters, it means that your starting point may not be working on a sales floor, handling direct transactions. Many of the best retail opportunities will be coming from warehouses and fulfillment centers, as retailers try to find the sweet spot bet ween retail and logistics to meet customer needs.Let’s look at some of the entry-level jobs and career paths that are growing due to the new retail economy. We’ve included some sample links for each that you can use as a starting point for your own search.Sorting AssociateSorting associates are responsible for (as you might have guessed) sorting outgoing packages by size, shape, destination, or other criteria. They’re responsible for making sure that shipments are organized and packed efficiently- kind of like box Tetris.Skills needed: Attention to detail, ability to lift heavy packages, customer service focus, physical stamina, flexible work schedulePantry AssociateAs online grocery delivery companies like Fresh Direct and Amazon Fresh expand and make quality and speed essential for shipping food products, pantry associates are responsible for sorting and packing shipments of groceries to make sure everything goes out quickly and as fresh as possible.Skills nee ded: Attention to detail, ability to lift heavy packages, customer service focus, physical stamina, flexible work scheduleWarehouse/Fulfillment AssociateAs more and more importance is placed on online shopping and order fulfillment, warehouse staff are essential. Warehouse associates are responsible for loading and unloading shipments, as well as tracking, scanning, and monitoring shipments. These associates may also operate heavy equipment to move products and shipments.Skills needed: Attention to detail, ability to lift heavy packages, customer service focus, physical stamina, flexible work scheduleSeasonal Fulfillment AssociatesRetail has its busy seasons and its not-so-busy seasons. During the busiest parts of the year, like back-to-school and the winter holidays, almost every retailer needs as many hands on deck as they can find. If you’re looking for seasonal employment in a warehouse, this is a flexible option for you that can build experience or help you fill a gap be tween jobs. Seasonal warehouse and fulfillment associates perform the same tasks as full-time warehouse associates, but during a set period of time (for example, November through December).Skills needed: Attention to detail, ability to lift heavy packages, customer service focus, physical stamina, flexible work scheduleOperations AssociateOnce orders are collected, assembled, and readied for shipping, operations professionals take over to make sure that everything goes where it’s supposed to go, and when it’s supposed to go out. The job may involve analyzing the best way to ship merchandise (shipping routes, timelines, costs, etc.) as well as coordinating with fulfillment and logistics teams to ensure smooth delivery and a good customer experience.Skills needed: Attention to detail, great organization, data analysis, project management, customer service focus, ability to work as part of a team with many moving partsBenefits of a Warehouse CareerThese warehouse and ship ping jobs typically don’t require a college degree to get started, and usually include on-the-job training once you’re in the door. They’re also geographically flexible: because retailers are setting up satellite warehouses and fulfillment centers around the country to make shipping faster and cheaper, you won’t necessarily need to concentrate your job search in a limited number of â€Å"hubs.†As retail itself continues to evolve, so to do the opportunities to work in the field. And no matter how people are shopping these days (or how they’ll shop five years from now), companies will always need qualified professionals behind the scenes to make sure customers get what they want, and that they keep coming back. If you have a passion for logistics and customer service, the fulfillment path can be a great option for your retail career.

How Cell Phones Changed Society Essay Example | Topics and Well Written Essays - 1250 words

How Cell Phones Changed Society - Essay Example The following research paper includes the positive impacts and how cell phones have changed the lives of the people living in society. Finally a conclusion has been drawn related to the research done (Glotz, Bertsch and Locke 220). Cell phones Cell phones mostly and primarily known as mobile phones can be said to be as a device that can receive and make calls using some radio link while moving along a wide geographic area. This is widely done using some mobile operator’s cellular network. As compared to this the cordless phone can be used only within a short range of single, base station, while the cell phone does not require and base station. Cell phones along with the telephone also have several other functionalities like text messaging, emailing, internet access, gaming, business applications, and photography and so on. The cell phone which provides these above mentioned capabilities are referred as smart phones. Cell phones have become the need of every individual in order to stay connected with the society. This has become one of the basic amenities of life for the modern society people. Cell phones tend to have several features which make them a need for the common man to use it in their day to day life (Horst and Miller 18). Cell phones have changed our society In the recent period, cell phones have become a staple need and necessity of society around the world. Since its beginning as a big and bulky device, cell phones have become a sleek and pocket sized device which is required in the day to day life of the people. The device has been conceptualized in the year 1947 and since the life of the people within the society has changed a lot. Cell phones in the current period have become the main means of communication for people around the globe. Cell phones have become the need of the day as they are now a day’s also said to be as the internet devices. Now a day’s lacks of people around the globe are using cell phones to surf internet, listening to music, checking emails. It the current society scenario it can be said that it can be feasible to live without computer, television or telephone, and still indulge and have all these luxuries provided by these devices, in the palm of one’s hand using cell phones (Ling 32). Cell phones has changed the society lived in the past earlier there was telephones that were used by people to contact others when they were at home but with the invention and wide spread use of cell phones it has made possible to contact person directly where ever they are. Cell phones have made people to be contacted 24*7 for 365 days a year. With the use of cell phones people can roam around the world with constant touch with their families and business people. The cell phone technology has provided us with convenience, safety, PDA’s, alarm clocks, high communication abilities and all these in just one device (Straubhaar, Larose and Davenport 276). Cell phones have changed the whole meaning of multitasking of what it was 20 years ago. This device has enabled people to do various and varying tasks at the same time and remaining in touch with the family members and friends without any limitation of the physical presence to remain in contact. It has changed the way people work. The introduction of cameras on mobile phones has led to creation of a generation of

Literature College Essay Example | Topics and Well Written Essays - 4750 words

Literature College - Essay Example In this kind of struggle we will see that a deep sense of pride in their heritage and culture is the power that enable them to counter the prejudices and priorities of the white dominant culture and help them preserve what they value most, regain what they were deprived of and find their place in the modern world. Carol Geddes (2007) recounted such a struggle. She reminisced her growing years as a native in their home in the Yukon Bush and the experiences of living in a culture where family, the extended kind, was of paramount importance. She recalled the most heart warming memory as the "feeling of acceptance" and "security in every pair of arms" that carried her, as children were wont to be carried and passed upon during those times (Geddes 86). And this experience was something magnified and replicated in their whole village (Geddes 87). The advent of the Alaska Highway presaged the end of their way of life; and the "tremendous upheaval for Yukon native people" (Geddes 88) was beyond the intelligence or concern of the whites. While the family culture did not vanish the socio-physical dislocation introduced elements - alcoholism, absentee parent, epidemics, broken family - that began to threaten it (Geddes 88). The concept of education along with religion - meant to bring about the best in people - were the very ones that seek to crucify to death the native's sense of personal worth. Geddes recalled one incident in school where the teacher, either ignorant or unmindful of the Indian boy- girl social role, asked her to answer a question her cousin was not able to answer, something unthinkable in Indian society, and which devastated both her and her cousin. She recalled how subject assignment without giving the native students prerogative to choose cast them as "stupid" and she remembered how the experience was "terribly undermining" (Geddes 90). Another aspect that ran conflict with white's dominance and touched the very core of their being was their sense of identity as a people. Another native Canadian, Thomas King (2007) recalled how as a young boy of twelve her mother could not be intimidated to declare herself as Canadian but insisted on identifying her citizenship as Blackfoot before Border Immigration Officers, both from the Canadian and American

A Feminism that Combines Gender and Race (and Class) (responses) Assignment - 1

A Feminism that Combines Gender and Race (and Class) (responses) - Assignment Example Katherine relationship with Michael was not based on informed choices. She did not have the correct priorities. Katherine and Michael did not have a healthy relationship because she says that she never has an idea who Michael was, but wanted to have his children. A healthy relationship is based on the understanding and expectation of the future. Couples need to know what is expected of them once they have established a relationship to avoid false start and conflicts. Moreover, a healthy relationship does not rush on having sex without discussing it beforehand so as to prepare appropriately. According to Katherine her grandparent and her parent have the best relationship that she could find. She says that they are the happiest marriages, and they enjoy being together all the time (Blume 30). Even when there are disagreements in the family, Katherine says that they laugh about it, and she adores its. Katherine grandparent has the best relationship in the novel. They have succeeded in their marriage and helped Katherine parents too. Moreover, her grandmother is interested to help Katherine in her relationship and how to establish a healthy relationship. Therefore, for their good nature Katherine grandparents can be said to have a healthy

BUS303 MODULE 1 Assignment Example | Topics and Well Written Essays - 750 words

BUS303 MODULE 1 - Assignment Example Additionally, defamatory statements should be avoided because the company will take them with a lot of seriousness. This may entail filling a court suit against employees who tend to use defamatory statements when sending their emails, the company may further terminate the services rendered by employees who continue violating company email announcement policies. This means that they should disclose their contact details such as names, employee pin address, phone numbers, email address and the subject of their emails. The company will not accept emails containing graphics because the company would consider them less formal and unprofessional. Any email received from employees and all the stakeholders will be maintained in the company data base for future references and communication. Incase of clarity and quick responses employees are advised to follow the procedure of filling the forms available in the company website. Connectively, employees are advised to close check their emails b efore they press a sent button in order to clarify any unclear issue. On the contrary, XYZ company will ensure that all email sent by employees comply with the company email policies. In above connection, email sent will be treated with a lot of confidentiality and that no email sent by employees will be disclosed to any third party without the consent of the recipient. Additionally, after the company has received an email from employees or any other stake holder, an automatic email notification will be sent within twenty four hours to show the recipient that the XYZ Company is in receipt of an email sent. Afterwards, the relevant department will review the email sent and provide necessary feedback within two to five business days whereby, weekends and holidays will not be considered as business days. During the review the relevant department will assess whether the email sent is in compliance with the company email policy guidelines as provided in the book let. The company is looki ng forward to supply email policy booklet that provide a comprehensive discussion of the email policy guidelines. Incase of any assistance, employees are encouraged to seek for the advice in order to ensure that email policies are followed to the latter. Therefore, employees are advised to read the XYZ Company email policy guidelines and adhere to them until further announcements are made. From the Managing Director, XYZ Company Signature Summary on email policy announcement The main aim of adopting new email announcement policies is because the XYZ Company is contemplating global expansion to diversify its portfolio into other nation across the world. Therefore, the company wants to be more professional unlike before when dealing with its employees and all the relevant stakeholders (Christensen, Para, 3). This is because by being professional the company will attract numerous investors from the diaspora as many investors would have confidence with the company (Christensen, Para, 3- 5). The policy of ensuring that an email addressed to XYZ Company are precised and to the point may help to capture the necessary information without much strain and therefore, efficiency and effectiveness in communication will be enhanced (Johnson, PP.14-17). Connectively, the policy of using non defamatory statement aims at ensuring that the information

Advertisement Essay Example | Topics and Well Written Essays - 250 words

Advertisement - Essay Example Nevertheless, the brilliant thing about advertising is that it works on a subconscious level, this means that one may think the advertisement has had no effect on them but the message conveyed through the advertisement instills in the brain without notice. Examples of this type of advertising include the coca cola advert of someone drinking coca cola in the middle of the desert, which induces the connection between coca cola and thirst in one’s mind. Moreover, people are generally attracted to new things, as the common saying says, â€Å"the new is always better than the old†. Customers in many ways follow this saying in that anyone who sees a new brand or version advertised; they are keen to try it. For example, even if one is happy with their current brand of toothpaste and they come across a new version of it that promotes their whiter teeth, one will be keen to try it even if it is just to disprove

BUS303 MODULE 1 Assignment Example | Topics and Well Written Essays - 750 words

BUS303 MODULE 1 - Assignment Example Additionally, defamatory statements should be avoided because the company will take them with a lot of seriousness. This may entail filling a court suit against employees who tend to use defamatory statements when sending their emails, the company may further terminate the services rendered by employees who continue violating company email announcement policies. This means that they should disclose their contact details such as names, employee pin address, phone numbers, email address and the subject of their emails. The company will not accept emails containing graphics because the company would consider them less formal and unprofessional. Any email received from employees and all the stakeholders will be maintained in the company data base for future references and communication. Incase of clarity and quick responses employees are advised to follow the procedure of filling the forms available in the company website. Connectively, employees are advised to close check their emails b efore they press a sent button in order to clarify any unclear issue. On the contrary, XYZ company will ensure that all email sent by employees comply with the company email policies. In above connection, email sent will be treated with a lot of confidentiality and that no email sent by employees will be disclosed to any third party without the consent of the recipient. Additionally, after the company has received an email from employees or any other stake holder, an automatic email notification will be sent within twenty four hours to show the recipient that the XYZ Company is in receipt of an email sent. Afterwards, the relevant department will review the email sent and provide necessary feedback within two to five business days whereby, weekends and holidays will not be considered as business days. During the review the relevant department will assess whether the email sent is in compliance with the company email policy guidelines as provided in the book let. The company is looki ng forward to supply email policy booklet that provide a comprehensive discussion of the email policy guidelines. Incase of any assistance, employees are encouraged to seek for the advice in order to ensure that email policies are followed to the latter. Therefore, employees are advised to read the XYZ Company email policy guidelines and adhere to them until further announcements are made. From the Managing Director, XYZ Company Signature Summary on email policy announcement The main aim of adopting new email announcement policies is because the XYZ Company is contemplating global expansion to diversify its portfolio into other nation across the world. Therefore, the company wants to be more professional unlike before when dealing with its employees and all the relevant stakeholders (Christensen, Para, 3). This is because by being professional the company will attract numerous investors from the diaspora as many investors would have confidence with the company (Christensen, Para, 3- 5). The policy of ensuring that an email addressed to XYZ Company are precised and to the point may help to capture the necessary information without much strain and therefore, efficiency and effectiveness in communication will be enhanced (Johnson, PP.14-17). Connectively, the policy of using non defamatory statement aims at ensuring that the information

Personal Health Risk Essay Example | Topics and Well Written Essays - 500 words

Personal Health Risk - Essay Example Personal Health Risk I choose well water as my health risk. Well water contains Arsenic compounds that pose a health risk to people who consume water from the well. I identified arsenic in well water as my health hazard from the Unites States Environmental Protection Agency (EPA). Indeed, EPA defines arsenic as a naturally occurring compound that is odorless and tasteless but harmful to human health. EPA established that about 56 million people America were drinking well water with arsenic at unsafe levels (Natural Resources Defense Council, 2015). Arsenic in ground water emanates from human activities, manufacturing activities, or natural activities. EPA considers higher levels of arsenic  as a ground water  pollutant that derives long term and short-term effects. EPA advices citizens using well water to monitor its arsenic levels before consumption. EPA regulates arsenic in ground water establishing health and environmental-based standards through the maximum contaminant level (MCL), at 0.010 mg/L or 10 ppb (EPA, 2013). In identifying arsenic in drinking water as my health hazard considered arsenic in drinking water as a risk since it would cause harmful effects to my health. Indeed, well water can cause short-term health effects like skin cancer, kidney failure, skin diseases, and harms the nervous systems. To identify arsenic in drinking water as a hazard, I followed EPA risk assessment module that included establishing the magnitude of arsenic present in water where arsenic is the dominant public-health problem for drinking water in America.

Diploma in leadership and management In Health Essay Example for Free

Diploma in leadership and management In Health Essay Dementia is caused by damage in the brain, and is characterised by memory loss and difficulties with thinking, problem solving, movement co-ordination or language. It can also cause a person to become disorientated in space and time and to experience hallucinations, a decline in communication skills and personality changes. These symptoms also make it difficult for people with  dementia to learn new things and retain newly acquired information. The most common cause of dementia is Alzheimer’s disease, which is progressive. Proteins build up in the brain, forming â€Å"plaques† or â€Å"tangles†. These cause the loss of connections between cells, and eventually nerve cells die and brain tissue is lost. People with Alzheimer’s disease also do not have enough neurotransmitters, which are chemicals used to transmit messages. Vascular dementia is caused by a range of disease of the blood supply to the brain. Atherosclerosis is when fatty deposits build up in blood vessel walls. This causes them to harden and narrow, reducing blood flow to the brain. When brain cells do not get the oxygen and nutrients they need, they start to die. Pick’s disease or frontotemporal dementia is caused by nerve cells in the frontal and/or temporal lobes dying. The connections between these cells change, and there is a loss of neurotransmitters. Over time, the frontal and/or temporal lobes shrink. Lewy bodies are tiny round protein structures in the nerve cells of the brain. The cause of these or how they cause dementia is unknown. There is also a loss of neurotransmitters, and over time, the nerve cells progressively die and brain tissue is lost. People with dementia experience different types of memory impairment. A decline in memory means that people will often struggle to recall recent events or forget messages, routes or names. They may repeat themselves or ask the same questions repeatedly. They may forget how to do things, such as how to use cutlery, tie shoelaces, get dressed or play chess. Difficulties finding the right word, or understanding the meaning of words, can affect communication. Losing the ability to read or to interpret signs, as well as the person being unable to understand what others are saying can have a big impact on communication. Losing reading and writing skills not only impacts on communicating with others, but can also lead to confusion. People with dementia may no longer understand the normal flow of conversation and might interrupt or ignore people. Changes in behaviour are common in people with dementia. They may repeat an activity over and over, pace up and down, or follow people around. Sometimes people with dementia can shout, scream, or become physically aggressive. They can become restless and may wake up during the night. A lack of  inhibition can mean that somebody with dementia might undress inappropriately, be rude or display inappropriate sexual behaviour. People with dementia may hide and lose their possessions. They might be also suspicious of others, thinking that somebody has stolen an object they have misplaced, for example. People with dementia can struggle with mental processes such as reasoning. This can lead to confusion and difficulty with many everyday tasks. Being unable to weigh up all of the facts to make a sensible decision can have a huge impact on a person’s life. Many people with dementia will lose skills which they used to have, whether this be playing a musical instrument, driving or decorating. Abilities of people with dementia can fluctuate day to day. For example, they might be able to recognise a relative some days, but not others. Sometimes they might be able to write, whereas other days they might not. Dementia can affect the areas of the brain responsible for balance and movement, causing movement difficulties. People with dementia may walk more slowly, be only able to walk for short distances, or struggle to get up from chairs. They might need support to walk, or use a cane or a wheelchair. People with dementia might find it difficult to walk outside or on uneven surfaces and may be fearful of stairs or hesitant while walking through doorways. Stimuli including touch, light, heat and sound waves are input through the sensory organs. This information is encoded into our memory system by the brain. Information can be encoded in terms of what a printed word looks like, what a word sounds like, or what the word means. This information then has to be maintained. This is thought to happen in working memory (when information is stored for a maximum of 20 seconds) by electrical signals travelling through neurons in a loop. The hippocampus and the frontal cortex filter the information and decide if it will be stored in long term memory. If so, it is thought to be stored in some proteins. The information is stored in different parts of the brain, but we do not know exactly how this works. To recall a memory, the information must be retrieved. This is  triggered by a retrieval cue. The brain reconstructs the memory, putting together what may have happened by retrieving the information that the brain stored and could recall. Memories can be reconstructed incorrectly, and this can be influenced by the retrieval cue (such as a leading question). In people with dementia, the hippocampus may be damaged. This can make it much more difficult for the person to learn new information or to form new memories. The person might not remember what they did earlier on that day, or they might forget what they have said moments before, causing them to repeat themselves. The hippocampus is used when memories are retrieved, particularly memories which were formed more recently. This is why many people with dementia still have their childhood memories but cannot remember what they have done that day. When damage spreads through the brain, such as in people with Alzheimer’s disease, more areas in the brain become affected. The brain slowly shrinks and earlier memories are lost. The left hemisphere is responsible for semantic memory (the meaning of words) and language, so when it is damaged, the person might struggle to find the right words. The temporal lobes match visual input with memories of previous experiences, so when this is damaged, the person might struggle to recognise familiar faces and objects. Sometimes, a person with Alzheimer’s disease might know who the familiar person is once they hear their voice, because hearing pathways are separate. When a person’s right parietal lobe is damaged, they may struggle to judge distances, causing problems with navigating stairs, for example. The damage can spread to the frontal lobes, causing somebody with Alzheimer’s disease to struggle with planning, organization and decision making. This might include problems with tasks such as following a new recipe. In people with Alzheimer’s disease, many abilities are not lost, especially skills learned a long time ago. Skills such as playing a musical instrument depend on procedural memories, which are stored deep within the brain. These skills are often maintained for a long time in people with Alzheimer’s disease. People with vascular dementia display a wider range of symptoms than other types of dementia. Sometimes a stroke can cause vascular dementia, if the  blood supply to the brain is suddenly cut off and a large area of tissue on one side of the brain dies. The person may struggle with planning, concentrating, thinking, or with their memory. They may also have problems with speech or vision, or have weakness on one side of the body. Several mini-strokes can also lead to vascular dementia, each one causing a small patch of brain tissue in the cortex to die. The symptoms depend on where the tissue is lost. If this is in the hippocampus, the person might have problems with their episodic memory (personal memories of specific events). Damage in the frontal lobe can cause difficulties with executive function (problem solving, setting goals, making decisions, and following sequences to complete tasks). This might mean the person struggles to make cheese on toast, for example, because they cannot organise what they need to do. Vascular dementia can also follow several mini-strokes over time. Each mini-stroke creates a small patch of dead brain tissue, called an infarct, in the cortex. Early symptoms can be very specific to where the tissue is lost. For example, problems with episodic memory can be caused by an infarct in the hippocampus, and problems with executive function can be caused by an infarct in the frontal lobe. When a person has frontotemporal dementia, their temporal and/or frontal lobes shrink. Damage to specific areas causes different problems. The person might become withdrawn and lose motivation, or they might lose their inhibitions. This could cause them to take their clothes off inappropriately, or make inappropriate comments. When the frontal lobes are damaged, the person might repeat themselves constantly. People with dementia with Lewy bodies have less shrinkage of the brain than people with Alzheimer’s disease or frontotemporal dementia. The Lewy bodies form in the cerebral cortex, brain stem and limbic system. Common early symptoms are problems with attention and vision. Lewy bodies in the brain stem can also cause difficulties with movement. Sometimes people can have other conditions which might cause symptoms similar to those of dementia. Depression can mean the person’s mood is irritable,  sad or hopeless. They might be agitated, restless, or tired with no energy. They might lose interest or pleasure in activities that they used to enjoy. Sometimes depression can cause disturbances in sleep, like early waking, along with memory or concentration problems. It can cause a person to eat too much or too little, to have aches and pains with no physical cause, or to experience suicidal thoughts. However, depression usually develops over weeks or months, which is faster than the onset of dementia. People with dementia often experience problems with reasoning, speech and orientation in time and space, which depression would not usually cause. If a person with depression struggles to remember something, they will often remember when prompted, but people with dementia often try to cover up their forgetfulness. People with severe depression may struggle with their memory and reasoning due to poor concentration. These symptoms disappear with treatment, whereas this will not happen in people with dementia. People with depression and dementia can lack motivation, but people with depression are likely to show other symptoms of this, rather than other symptoms of dementia. People with infections, such as urinary tract infections, can also have symptoms which may appear similar to those of dementia. The pain caused by UTIs can cause people to become depressed or agitated, especially if they cannot communicate that they are in pain. Infections can also cause dizziness, confusion, hallucinations or memory problems, which could be mistaken for dementia. However, the confusion caused by infections is acute and comes on suddenly with the onset of the infection, rather than over a much longer period of time, as experienced by people with dementia. Once the infection has been treated then any agitation and confusion will disappear, which is not the case with dementia. Drugs including prescribed medications can have side effects which may mimic those of dementia. These can include confusion, dizziness, problems with movement or speech, difficulties with memory or thinking, agitation or hallucinations. People with these symptoms may appear to have dementia. This is more likely to be the case in older people, because they metabolize medication less efficiently, causing a build up of the drug. However, once  the person is on the correct type and dosage of medication, the symptoms should resolve themselves. People may become confused for reasons other than dementia, such as changes in their environment. Moving home, having different support workers or changing activities could cause a person to be confused. These changes could also cause depression, which in turn can mimic dementia. Once a person becomes more settled in their routine then the symptoms should disappear. Alcohol abuse can destroy brain cells responsible for memory, balance, thinking and decision making. People that drink heavily may also have an unhealthy diet low in thiamine. A severe deficiency in thiamine can lead to Wernicke-Korsakoff Syndrome, which causes symptoms such as memory loss, confusion and agitation. This could mean the person appears to have dementia. However, a history of alcohol abuse might suggest that this is not the case. Treatment for Wernicke-Korsakoff Syndrome can reverse the symptoms, which would not happen if the person had dementia. Vision problems caused by conditions such as cataracts or age-related macular degeneration can cause people to become confused and struggle to read or to recognise faces. This can be scary and can mean the person becomes depressed or agitated. Macular degeneration can come on rapidly, furthering the possibility that the person’s symptoms could be viewed as those of dementia. Once a diagnosis is confirmed and symptoms are treated or the person is supported to manage their condition, it would become apparent that the person does not have dementia. There are many reasons why the abilities and needs of an individual with dementia might fluctuate. In people with Alzheimer’s disease, as the condition progresses, the person’s abilities decline over time. People with dementia often have lucid moments, where they may suddenly be more able to communicate or do certain things for a short period of time. People with Dementia with Lewy bodies are more likely to experience fluctuating abilities. Medication changes can cause withdrawal symptoms such as confusion, dizziness or flu-like symptoms. Side effects of the new medication, such as those mentioned above, may be more apparent until the body gets used to this medication. These can mean the person is more agitated or confused than normal and they might need extra support until the symptoms have eased. Sometimes a person may have been on a strong medication for a long period of time, and once this is changed, their abilities and needs can change. Several people that I have worked with have been more able to make and  communicate their decisions, more mobile, alert and independent after certain medications were reduced or withdrawn. Abilities can often be mood dependent – when anyone is in a good mood, they are more likely to want to do things and to communicate more effectively. Being less able to communicate or having to rely on others for support can cause frustration or agitation, particularly where support with personal care is required. Once agitated, the person might be less able to do things independently due to the way they are feeling. People with dementia are often awake at night and they may struggle with their day/night orientation. This can lead to them being tired during the day, affecting their cognitive abilities, communication skills and co-ordination. The support a person receives can impact on their abilities and needs. If there is a lack of continuity in the support provided, the person can become unhappy and more confused, causing their abilities to change. It is important for the person to build trust and familiarity with their support workers. Likewise, better support and improved continuity might mean that the person becomes more independent as they are more settled and have better routines. Developing effective communication methods can mean the person becomes more able to communicate with those around them. Different ways in which the person is supported could also result in fluctuations in abilities while they are supported by different support workers. If a person is experiencing abuse committed by anyone around them, they are likely to become depressed, confused or agitated, meaning their abilities and needs could change. Early diagnosis can help reduce the anxiety experienced by the person which is caused by not knowing what is causing their symptoms. The diagnosis can help the person to feel empowered and they can learn about their condition and what their future may hold. The person or their family might be in denial about the diagnosis, refusing to accept that they have dementia. The diagnosis can make a person feel as if their life has been turned upside down. They are likely to be scared and might feel like they have lost their identity, dignity and control over their life. They may be scared of losing  their home and their privacy and dignity. Sometimes people may be viewed or treated differently by others once they have a diagnosis, including their family and friends, or they might be worried about this happening. However, early diagnosis is important because it enables access to support groups. The person can gain advice on how to manage their condition while living as full a life as possible. The support groups introduce people who are in the same situation, so the person and their family and friends can build a support network. The support group can also provide specialist information related to the person’s condition and their symptoms, with a real understanding of how dementia impacts the life of the person and their friends and family. If the person is diagnosed with dementia early, the underlying cause can be discovered and they can access treatments for their condition. Alzheimer’s disease and dementia with Lewy bodies gradually damage the brain. Medications are available which improve symptoms by increasing the function of the remaining healthy brain cells. These medications do not slow the progression of the disease but they do improve symptoms, which improves quality of life. Other medications can also be reviewed, as they could be affecting cognitive functioning. Risk factors such as smoking, being overweight, high blood pressure, high cholesterol and poorly controlled diabetes contribute to vascular dementia. The presence of these risk factors can also make Alzheimer’s disease worse. Early diagnosis might mean that more attention is given to keeping these risk factors under control, which could slow the progression of vascular dementia or Alzheimer’s. A diagnosis is essential for organising support, including day services, respite care, occupational therapists, dieticians, mental health teams and speech and language therapists. This can not only improve quality of life for the person, but give family and friends a break from supporting the person. Early diagnosis means the person will get the support sooner, possibly improving their long term outcome. A diagnosis will also make financial support accessible to the person, such as Personal Independence  Payment. It may make it easier for the person and their family to receive advice regarding their finances, as well as financial support such as Carer’s Allowance. An early diagnosis will give more time to plan for the future to ensure that everything is in order. A Lasting Power of Attorney may need to be arranged if the dementia is progressive. Safer ways of taking medication can be set up, such as blister packs, for example. This will help the person to take their medication correctly, and can make it simpler for family and friends. This can empower the person, increase independence and reduce the risk of medication errors which could cause health issues. If a person is already diagnosed with dementia, then nurses and doctors will be aware of any difficulties they may encounter and will work harder to communicate with the person effectively. It is essential to record accurately to aid early diagnosis. Recording anything that is unusual for the person or any possible symptoms of dementia, in detail, will give a good picture over time of any changes in a person’s ability or memory. It is important to have agreed methods of recording and reporting within the organisation and for all employees to follow these. These might include verbal, written and electronic communication. Information must be kept confidential and all records and reports must be timely and accurate. Reporting might include communicating with colleagues, key workers and line managers, GPs, nurses, occupational therapists, physiotherapists, speech and language therapists and specialist consultants. Records must be legible, factual, dated and signed. Recording all of these symptoms will help to see if there is a pattern and reporting them to the person’s GP can obtain a referral for diagnosis as soon as possible. When a diagnosis is made, they may use the support records, as well as looking at times where concerns have been reported to the relevant bodies. It is important that all records are detailed to ensure that an early, correct diagnosis can be made. Before and after diagnosis, detailed records will show if a person’s symptoms are improving or worsening over time. It is also essential to record accurately to highlight any risks that arise and to report these. This ensures that the risks can be addressed, reducing the likelihood of harm coming to the person and their support workers. When a support worker records and reports a risk they encounter to  the relevant person or authority, they are also protecting themselves in the event of legal action arising. The organisation would be required to prove that they have agreed methods of recording and reporting in place and that they ensure that these are followed. Having robust support plans and risk assessments in place should mean that they hold up to scrutiny in court. This would mean that employees would be liable for their own actions if they did not work in accordance with them. Part 3 Person centred care is support planned and delivered around the needs of the person. This means involving the person as much as possible, as well as any other people that they wish to be involved, such as family, friends and other professionals. Support workers will be matched to the person being supported, who might be involved in recruitment. The person should be as involved as possible in choosing where they wish to live, who they want to live with, who they want to be supported by, what they want to do each day, what and when they eat and drink, how they are supported with day to day activities, etc. The person will be supported to be as independent as possible and staff will be trained to meet the needs of the person. Support workers will always respect the dignity, privacy and rights of the person. They will work to ensure a holistic approach, meeting all of the person’s needs, including religious and cultural. They will support the person to develop and maintain meaningful relationships and will build a trusting, professional relationship with the person. Support workers will have a positive approach, focusing on what the person can do, what their strengths are, and seeing the person as an individual rather than by their condition. They will work within guidance and legislation, act in the best interests of the person and work to safeguard them from abuse. A multidisciplinary team will often be involved, to support the person in all areas of their life in the best possible way. Non person centred care is the opposite of all of this and is based on a more institutional approach – which is easiest for the staff or the organisation, what fits in best with the other people who live there, or which is  cheapest. Non person centred care is more likely to occur in large group homes, though can happen anywhere. Carers might be very limited by time or resources. Staff may subscribe to the biomedical model of health. The biomedical model focuses on the person being physically healthy, as in having an absence of physical illness. It does not consider wellbeing as a whole, ignoring social and psychological factors. This way of thinking means all of the factors outlined above could be ignored, because staff might think the person is well supported just because they are physically healthy. There are many techniques which can be used to meet the fluctuating needs of the person with dementia. The reality-orientation approach is a type of therapy which reduces confusion and helps the person to understand their surroundings. Information relating to time, place, a person, etc. is presented and repeated regularly. This might be clocks, schedules for the day or a board showing the date, which is reinforced using prompts in conversation. This is helpful because people with dementia may forget what day/time it is, where they are, or who they are with. The validation approach means seeing the world through the person with dementia’s eyes and trying to enter their reality, rather than bringing them back to our reality. This sometimes means not challenging their reality – doing this would often just lead to more stress and confusion. This approach improves the person’s self esteem and can mean they feel more settled. The validation approach subscribes to the idea that there is a reason why people with dementia do and say the things they do, and that we should validate these things and try to understand them. The behaviours are attempts to communicate. It says that we must empathise with the person and try to understand what they are trying to express. The validation approach theorises that the person is expressing things which they have suppressed for many years. Expressing these feelings reduces the intensity of them and enables the person to communicate more. It is based on the idea that when a person has severe short term memory loss, they revert to the more familiar past. This is thought to be to due to having less control over the present, to relive past experiences or to resolve unfinished conflicts. This approach reduces stress experienced by the person with dementia and encompasses the  holistic approach, focusing on the person’s dignity and happiness. This often results in the person displaying less behaviours which challenge. Using the right aids and assistive technology can help carers to meet the changing needs of a person with dementia while maintaining their dignity and independence. Assistive technology such as pressure sensors, door alarms, calendar clocks, talking photo albums, reminder messages and personal alarms can help family or support workers to meet the variety of changing needs of the person with dementia. Changing the environment to meet the needs of the person might include fitting hand rails, ramps or different flooring such as non slip flooring. Practical aids to help the person be more independent are useful, such as touch sensitive lamps, kettle tippers, adapted cutlery and non spill cups. Equipment for personal care, continence and maintaining dignity might include dressing aids, raised toilet seats, bath seats, commodes and continence pads. Some mobility and transfer aids are walking frames, wheelchairs, hoists, transfer turntables and chair raisers. Working with the person to find the best combination of aids and techniques is important as part of a person centred approach. Support workers should use reminiscence techniques such as discussing old pastimes, looking through photo albums, watching old films or listening to music can help stimulate a person’s memory and enhance their quality of life. Alternative therapies such as aromatherapy and massage can mean the person feels more relaxed in what can be a stressful, confusing world. It is important to address sensory needs, whether this is through touch, smell, activities such as swimming or use of sensory rooms, etc. Using effective communication is essential for person centred support. Support workers should be aware of their verbal and non verbal communication, using techniques such as physical prompts where appropriate. As previously discussed, needs and abilities can fluctuate on a daily basis so different techniques might be useful on different days or with differen t people. Myths and stereotypes related to dementia can have a big impact on the individual and their carers. Some of these stereotypes are that people with dementia are aggressive, that they do not have rights or that they do not  understand anything. Some people assume that people with dementia automatically lose their independence so cannot drive or be involved in decisions. This could mean that people are automatically excluded from being involved in decisions regarding their support, which is not person centred. The person’s independence might be compromised as they might not realise that their diagnosis does not prevent them from doing things, including driving. These stereotypes can lead to social isolation for both the person and their carers in attempt to avoid coming into contact with people who hold these beliefs. Negative interactions with professionals such as GPs can negatively impact the person’s self esteem and dignity, as well as that of the carer. This in turn may mean that the person struggles to access the services which they need, or avoids seeking access to these services in fear of discrimination. A lack of access to services can also affect the carer because they can be left to care for the person without any respite or support network around them. The involvement of professionals such as occupational therapists, for example, can greatly improve the lives of both the person and the carer. All of this can negatively impact on the person’s behaviour, further affecting their quality of life (and that of the carer). Individuals and carers can be supported to overcome their fears through person centred planning. Support to do this can empower the individual to be in control of their life rather than fearful about what will happen to them. This support could come from advocates, charities, support groups, friends, line managers, etc. Carers are likely to be less scared and more informed about how they can effectively meet the person’s needs to improve their quality of life. Information about accessible services can demonstrate to the person with dementia that they can still be supported to live a full and active life. They can choose which services they would like to use and can see what is on offer, which might be in contrast to views they already hold about care providers. This information can ease the fears of carers, particularly where family carers are involved, because they may feel more at ease when they know that a wide range of person centred support is available. Where an organisation is providing support, training can help the support worker to feel more informed and confident in their ability to provide person centred care. This can ease any fear which the person has,  along with supervision meetings where they can discuss their development. Team meetings are also helpful, because the team can discuss their ways of working and address any issues that they have come across. Support groups and organisations can greatly help to ease the fears of both the individual and their carers, not only by providing practical advice and support, but through moral support too.

Marketing planning

Marketing planning Introduction : This assignment is submitted in partial fulfilment of the marketing planning unit. I have been asked to conduct macro-environmental and micro environmental marketing audit to identify the current and key issues facing the organization I propose to launch a Fabindia store in Milan, Italy. The report outlines reasons for undertaking the audit and appraises the processes, models and techniques used for the audit. It also assesses the external and internal marketing environment for the organisation and summarises the impact of this analysis for the organisations marketing plan and marketing mix. Finally have proposed a marketing plan details about how it can be executed. 1.About Fabindia: 1.1 History: The first Fabindia outlet was set up in 1961 by John Bissell to provide a platform for traditional artisans and printers to market their produce to showcase diverse craft traditions of India. 1.2 Current Philosophy: Eco-friendly, ethical hand crafted Indian products. Mission: Traditional, ethnic products creating sustainable employment for craftsmen and artisans in rural India. 1.3 Current Target Audience: Retail- Age Group: Not specific Sex: Male Female Economic Class: Upper and higher middle class. Geographical Places: Metros, tier 2 tier 3 cities. Institutional Buyers: Heritage hotels, resorts corporate houses. 1.4 Current Product Range: Garments for men and women, Accessories, Home Linen and Furnishings, Home Products, Floor Coverings, Body Care Products and more recently, Organic Food Products and ethnic jewellery. 1.5 Timeline of its stores: 1976 1st retail outlet, New Delhi. By 2001 6 stores concentrated in the metro cities. By the end of 2004 20 stores. By the end of 2007 75 retail stores across India and in addition, stores in Dubai, Rome and Guangzhou in China. By 2008 99 stores. By 2009 108 stores. By 2011 Target of having 250 stores. Fabindia: Retail Snapshot 108 stores across 40 cities 6 stores abroad. Dubai, UAE, Bahrain (three stores), Doha, Qatar and in Rome, Italy. Online Shopping Exports to 34 countries 1.6 Sales Revenue: 2000-01 : Turnover of 36 crore rupees 2005-06 : Turnover of Rs 130 crore. 2007-08 : Revenue of Rs 257 crore 2008-2009 : Revenue of Rs 300 crore. but growth more than halved to 17% from 40% in 2007-08. By 2011: Target turnover Rs 1000 crore. 1.7 Future Plans: Leveraging the Organic Products section, childrens market. Expand nationally internationally. 100,000 shareholders and five-fold increase in skilled jobs in the rural sector. Reduce the number of defects in the products to a minimal which include bleeding of colours, shrinkage etc. 2. Internal Audit: 2.1 SWOT Analysis: S T R E N G T H S Differentiable products, Diverse product mix, International appeal, Eco-friendly, ethical, natural stylish, Showcases diverse Indian craft traditions contemporary styles, Creates employment for craftsmen in rural India, Different categories of stores, Products all age groups variety of economic strata, Constant development innovations product line, Partnering suppliers sourcing from 21 states across India, Big distribution network, In-house manufacturing, Customer Loyalty, Manifold growth of most artisan suppliers linked exclusively to Fabindia. No awareness about the brand, Limited channels of business, Sourcing strategy skewed towards suppliers, Competition from brands having similar product range, Inconsistent quality of products. W E A K N E S S E S T H R E A T S Time-lines and Delivery schedules dependent on too many variables, Monitoring and Supervision contemporarising and bench marking of traditional skills based products, Building Capacity time and resource intensive, Not in touch with Fashion Trends, Competition from leading Italian brands stores. In store merchandising, Promoting e-business channel, Interactive website for customized designing Organic foods market, Customer acquisition Strategies, Growth in demand : eco-friendly products, Growing interest Indian culture, handicrafts textiles, Milan host for 1 of worlds most prestigious furniture and design fairs. Milan one of worlds major financial business centres, Worlds 26th richest city by purchasing power. O P P O R T U N I T I E S 3. External Audit: 3.1 PESTEL Analysis: Political: Change in implementation of rules regulations with introduction of new government. Eg No foreign collaborations, no foreign goods and products coming in the Italian market. Changes in policies by existing Indian government. Refer RESEARCH final.doc5.1.1 Economical: Changes due to economical descend. Eg. Reduction in employment rate purchasing power of people, resulting in low sales. Social: Social acceptance towards certain colors might vary according to different cultures and stratas of society. Eg: Products in bright colors which are popular in India is not socially accepted in Milan. Refer RESEARCH final.doc5.1.3 Technological: Utilizing technology infrastructure of international standards. Eg. CRM software implemented in stores will help in maintaining centralized database. This will help Fabindia in retaining customers by building lasting relationships improving Loyalty. Environmental: Material used for making products not approved allowed by Italian Government. Eg. If products are found to be made of materials hazardous to the environment the Italian government can take strict actions against the company under the Environmental Protection Law. Refer Legal: Difference in manufacturing standards , process , trading etc. Eg. Conformity to European standards and CE marking. Taxes for businesses in Italy. Refer RESEARCH final.doc5.1.6 3.2 Impact of Porters 5 Forces : Threat of Subsitutes: There should not be threat of substitute to the products of Fabindia since they are eco-friendly organic products which have replaced the ordinary conventional products are in huge demand. Market Segmentation: 4. Market Segmentation : Age Group: All age groups. Sex: Male Female Economic Class: Not specific Geographical Place: Milan, Italy. Fabindia intends to continue expanding internationally currently 6 stores abroad. Milan very important city in Italy one of worlds major financial business centres. Main goal of Fabindia to promote vast diverse craft traditions of India. Since there is a growing interest among Europeans about Indian handcrafted products, Indian textiles, art cultures, Fabindia holds lot of potential in European market. Fabindia very ethical eco-friendly company which supports many causes Europeans like being part of such endeavours. Fabindia does not target any specific age group or any specific economic strata, has something for every one. Fiera Milano citys ExhibitionCenter and Trade Fair complex is one of most important in the world Milan is one of fashion capitals of the world. Fabindia wants to increase its global reach, since lot of international buyers visit Milan, it can prove to be great opportunity for it. The employment rate in Milanis 95-96% therefore the spending power of people is very high. Thus opening a store at Milan should prove to be beneficial. 5. Proposed Marketing Mix: Execution: They should carry out extensive market research, study kind of products established stores are selling. Meetings with designers artisans can be conducted designers give inputs on current market trends and emerging designs to weavers brainstorm innovative techniques. They can design stylish products emphasizing on Indian craftsmanship explore rich Indian fabrics with numerous surface ornamentation techniques. Range will be exclusively designed for the Milan market. They can take customer feedback through their online website know preferences of their customers design accordingly. Product range fine combinations of Indian aesthetics and western design sensibility. Farmers will supply Fabindia with organic varieties from places like Himachal Pradesh, Punjab, Coorg, Tamil Nadu. They believe giving farmers fair price for their produce, and supplying very highest quality food to their customers. 5.2 Price: Products different price ranges. Products will be affordable, will give ‘value for money. It hasexpanded its range- to provide something for all its customers. Execution: Type of Products PriceRange ( Euros) Textile-based product range 5-15 Home Products range 20-300 Fabindia Organics 3 onwards Fabindia Sana 3-30 5.3 Place : Fabindia should be strategically located at Sesto San Giovanni full of commerce, restaurants, hotels, malls, rail station, red line of Metro. Brand Zara home is located there Habitat is near by. 2 eco hotels Hotel la Residenza Via Scialoia or Hotel Ariston, Galeria del Corso near Sesto San Giovanni can be considered. Piazza del Duomo is also very good location which attracts lot of people boutiques, bookstores big stores to indulge in elegant and cultural shopping. They can haveconcept stores or premium stores located in famous historical landmarks and renowned big heritage for convenience of potential buyer and creation of overall awareness. Execution: With help of Search Office Space (SOS), can find appropriate place. FREE Service They are paid by advertisers. Impartial Advice Their mission is to find space that meets YOUR requirements. They provide with tailor made options that match your specifications. They take care of entire search show options, help create a shortlist, arrange for you to view space, compare prices, make your final selection and arrange your move-in date. 5.4 Promotion: Promoting its products, mostly through posters, word of mouth and events. Placing ads in local newspapers about ongoing events organized in store to increase awareness about store locations, usinglot of in-store posters to create consumer awareness about products and rural suppliers etc., putting up hoardings, creating awareness social causes which they represent associate with, promote through website. Execution: GlobalCom PR-Network is worldwide group of full service PR and Marketing Communications agencies. It more than 40 partners and affiliated agencies cover all member states of European Union. Their strength is their local expertise in all European market. Portfolio includes: Public Analyst Relations Marketing Communications Online Marketing Market Research Media Training By engaging professional PR agency conversant with Italian Market environment, different strategies can be devised to promote store. 5.5 Process : It believes: â€Å"Delighted Customer is our Best BrandAmbassador†. It should focus on customer retention build loyal customer base. Execution: It should implement CRM software aims to help maintain centralized database to keep records of customers, details about past purchases, preferences or by having Value Customer Card gives history customer details each time, card is swiped. They should have interactive events for customers with design team, customers can get style tips, Feedback sessions between Fabindia designers customers loyal customers can be given certain privileges get special invites to events organized by Fabindia like exhibitions, concerts. will help it in retaining customers improving loyalty. 5.6 Physical Evidence: By endorsing and sponsoring events- creative communication tools innovative activities attract customers gaining maximum publicity possible. Execution: Having in store posters to create consumer awareness about dyes used in products, products and where they come from, i.e. rural suppliers Having dà ©cor and layouts highlight traditional and natural focus, having catalogues giving details current merchandise, LCD screens playing how artisans work manufacture, brochures informing Fabindia events lined up, Indianised eco-friendly stylish carry bags with personalized thank you cards, leaflets informing causes Fabindia supports eco-friendly practices it follows. 5.7 People: People working with and for Fabindia representatives of Fabindia. They should be aware of all its products, be knowledgable, friendly, helpful, attentive, speak lot of languages and develop good customer relations. Store personnel encouraged to wear clothes that reflect Fabindia ethos of traditional and natural look. Execution: Fabindia should register on website of recruiting agency help it to find its potential employees. Fabindia should train people with required knowledge and customer service. People working in store can attend regular training programmes. 6. Ansoffs Grrowth Strategy: 6.1 MARKETING STRATEGY FOR FABINDIA MILAN USING ANSOFFS GRID Milan potential market with growing interest among Europeans about Indian handcrafted products, Indian textiles cultures Fiera Milano citys Exhibition Center one of most important in world visited by manyinternational buyers, great opportunity for Fabindia help increase global reach. Fabindia very ethical eco-friendly company, supports many causes Europeans like being part of such endeavours. Currently Fabindia store in Rome, Italy has been doing well. Fabindia expand internationally to create brand awareness in new place, to launch itself in different parts it should use Market Development Strategy . Fabindia very popular for its fashion apparels mostly made of homespun cotton. But one cannot wear cotton due to climatic conditions in Milan. The colors of Fabindia products mostly very colourful, but due to gloomy weather in Milan larger population prefer pastels mid tones of all colors summers and winters black n brown rules. Milan fashion capital houses leading brands, famous for their innovative designs. It is important for Fabindia to have its merchandise designed their range planned as per market in Milan I strongly suggest Product Development Strategy. EXECUTION Core values of Fabindia to provide quality natural products, reflect the unique Indian culture hence Isuggeststore can be located infamous historical landmark have layouts highlight traditional and natural focus. Store showcases rich legacy of Indias traditional weavers, offering wide array of styles contemporary and sophisticated, must create distinct image location must be chosen with utmost care. Fabindia very ethical eco-friendly brand Ariston hotel first ecological hotel of Italy- perfect place for exclusive Fabindia store. Ariston hotel situated in heart of Milan, 500 metres from the Duomo, monuments ,few steps from Via Torino shopping area. With privileged position compared to other 3-star, near Piazza del Duomo andsubwaystops(to New Fair). Very well serviced bytram, bus. Very strategic location connected to all important places renowned museums, monuments famous shopping streets, restaurants, pizzerias movie theaters near the Duomo awareness could be created through advertising physical evidences. Since new market no awareness, needs to carry out lot of promotional activities. Can organize events like authentic Indian food festivals, , interactive workshops with Indian designers, showcasing the rich Indian culture. Fabindia associated with social causes, create awareness about involvement and brand.  · Can organize social events , sponsorships, advertise in magazines, hoardings, posters to create consumer awareness,Know what you wear Workshop. Makes customers more aware of work put in for their fabric and helps them with association with brand FabIndia. Lot of competition leading established brands in Milan selling similar products.They need to create distinct image come up product range exclusively for Milan after doing a detailed market research, products with innovative ecofriendly stylish designs with Indianised touch. Lot of importance laid on aesthetic appeal good quality. Should focus on customer retention work on strategies to build a loyal customer base. These are my recommendations for launching Fabindia in Milan. Feedback Mechanism: Mystery Shopper Program: In mystery shopper program, person hired by management goes to every store and shops there and then give feedback according to customer perspective. Store people never come to know or suspect anyone whether he is a mystery shopper or not. Detailed feedback is given to every individual shop. It consists of minute details signages outside, restrooms, behavior of staff. So it serves as a tool to provide better customer satisfaction. Feedback registers Feedback questionnaire to be filled on the website: Customer feedback by maintaining visitors register to record customer views or through questionnaires filled online. Store managers can prepare report, periodically reviewed by Product Selection Committee to know about buying pattern among consumers. CRM software Value Customer Card: CRM software can be implemented to maintain centralized database to keep customer record details or by having the Value Customer Card history details of customer each time, card is swiped. Can get to know fast slow moving products, popular styles can accordingly do range planning. Can have meeting every month to review performance discuss measures to be taken to improve sales increase consumer satisfaction.